The KNOW What’s Inside® program, which supports privacy best practices in apps for kids, has grown to include over 200 members. The 200th member is Cupcake Digital, one of the leaders in creating apps for well known children’s characters.
KNOW What’s Inside is an effort to educate app developers about federal privacy regulations in the mobile app marketplace. These regulations can be complex and difficult to understand given technology’s rapid pace. In spite of this, resources exist to help distill the information so app makers can move forward successfully and within bounds of the law.
Our hope is that a wide adoption of best practices by app makers (such as writing and displaying a clear and easy to understand privacy policy) will build trust with consumers of kids’ mobile content over time.
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