As Facebook emerges as the town square of the information age, habits and patterns of how consumers interact with brands is in transition. Instead of being at the receiving end of an irrelevant mass message, we participate together in one giant conversation. The language of “Likes, Comments, and Shares” seems to be gaining ground over “Ads, Commercials, and Spam”.
Moms With Apps’ cofounder Lynette Mattke established the MWA Facebook page in early 2010. We use Facebook to celebrate milestones, share articles, giveaway promo codes, ask questions, and launch our weekly App Friday promotions. It’s a one-stop-shop for marketing, a two-way street for conversations, and a win-win for MWA based on the growth we’ve seen in the past year.
A Facebook page is like a storefront. To encourage people to come through the door, we’ve kept the following in mind while connecting with our audience:
Make Ourselves Useful
Are we posting articles that can be used as resources for parents, or are we constantly tooting our own horn? We try to stand out by highlighting information parents and educators can use to gather research about apps. The Facebook layout, which can include both a link and a thumbnail image, is excellent for scanning headlines and making a determination on what is worth reading. We can also write explanatory text, along with the link, to explain what is relevant about a post.
Be Compelling
What is compelling enough about your post to encourage fans to “Like, Comment, or Share”? We’ve learned that our most popular posts consist of:
- Announcing free or specially priced apps
- Asking thoughtful questions about kids & technology
- Sharing good or encouraging news from our community
Converse!
Giving feedback, answering questions, lending opinions, and providing support are all part of the conversation at Moms With Apps. Our community is made up of real people, with stories behind every app. By focusing on the human interest component of how and why these apps were made, we can build more communication between developers and customers, which ultimately helps the creation of better apps for kids.
Comments are contagious, and by participating in the conversation at a genuine level, we are able to enjoy social media marketing while watching it grow.
Lorraine Akemann | Editor (and Facebook Admin) | Moms With Apps
Love your website and sharing with all my moms. It helps a lot with resources and research on what to buy etc. Thanks again to all of you for your dedication to our kids!
Lorraine… What a useful article! This has really turned around my thinking about how I’m going to use the Spark Your Imagination Facebook page. Since reading this article I have had a deluge of ideas for making it more interesting & relevant. Thank you.