10 Reasons Why Attending the Digital Kids Summit is Essential to Growing Your Business

Digital Kids Summit

This September, the Digital Kids Summit at San Francisco’s Children’s Creativity Museum will be buzzing with business leaders in family-friendly digital media. If your company is struggling with the question of how to survive in a challenging marketplace, now is the time to tune in and learn from what these experts are sharing. Here are 10 compelling reasons why attending the Digital Kids Summit can provide insights to help grow your business:

1. Learn why moms purchase certain products

New 2016 research is available that explains what motivates mothers to say “yes” to buying certain digital brands. Does your product have what it takes to secure Mom’s approval?

2. Learn about global buying patterns

Understand Intel’s latest research about cross-cultural differences and how they influence buying patterns between the U.S., China and Germany.

3. Learn about Google’s view of creative play by taking a peek inside Imagination Day

Did you know Google is sponsoring educational workshops that use creative tools for teaching 21st century skills? Get the scoop. These workshops, called “Imagination Day”, are starting in the Bay Area this fall.

4. Learn how to best design a playful product

Observe how the National Institute of Play describes product design that fosters a lifelong drive to play. In addition, hear about the new book coming soon from Mark Schlichting: Understanding Kids, Play and Interactive Design: How to Create Games Children Love. 

5. Learn why to be careful when making content for kids

What’s appropriate versus inappropriate in terms of what to include in a children’s program? Find out why Standards and Practices could be helpful in answering this question.

6. Learn about reinventing classic toys

If you had to reinvent a classic toy, how would you proceed to add value without losing its magic? This session could be useful for app makers considering license agreements with classic brands.

7. Learn from Angry Birds: Are they still successful?

I would love to ask Rovio, the Finnish developer of Angry Birds, what it takes to run a successful business making apps. At this conference, you can!

8. Learn how kids are playing online at Samsung Kids

Samsung is one of the world’s largest information technology companies. Find out, from them, how are kids are playing on their Samsung Kids mobile platform.

9. Learn how to raise money and exit successfully

Getting funded and securing an exit may apply to your growing businesses. Hear insights from the VCs themselves and other venture funded companies.

10. Learn how to navigate a corporate acquisition

Some small businesses merge with others in order to survive, grow and change. Walk through a corporate acquisition with a Shark Tank contestant and hear how she navigated the waters.

And that’s only half of the agenda! To hear it all, reserve your spot now for Digital Kids Summit. Here’s how:

The Digital Kids Summit is taking place in San Francisco on September 13th and 14th at the Children’s Creativity Museum. Register through their website or reach out to the organizers if you have questions on how to get involved.

Don’t forget to tweet so folks can meet you there!

 

Lorraine Akemann | Co-Founder and Editor | Moms With Apps

Hollywood App Prompts Mother-Daughter Conversations

I saw the richest mom-with-app on the cover of Forbes magazine while browsing through an airport bookshop this summer. Intrigued, I purchased the reading material for my next flight. By the end of the day, I joined millions of others who downloaded Kim Kardashian’s app to my iPhone. Let’s see what it takes, I thought, to play the game of fame.

According to the Forbes article, the app called Kim Kardashian Hollywood is a remake of a preexisting app called Stardom. Glu Mobile, the company who made Stardom, approached Kim with the opportunity to rebrand the app. She went for it, and according to her remarks at the BlogHer16 keynote, she really enjoys the creative process of bringing app ideas to life.

Hollywood app prompts mother-daughter conversations

Sometimes I get so caught up in what’s educational for my kids, that I forget about what’s conversational for my kids. Hot mainstream topics, like the Kardashians, can be interesting to talk about with young teens. Instead of ignoring these types of media choices, I’d rather learn more about what makes them so popular, and then debate the findings with my girls.

Playing the app myself, I was faced with making choices about clothes, photo shoots, meeting with agents, and decisions about whether to attend a party or go to work. Within 30 minutes, I had over a dozen family discussion points. That does not include tidbits the girls found, like whether to make the game character be snarky or apologetic.

Hollywood app prompts mother-daughter conversations

Before getting carried away with our characters, we stopped the clock and had mother-daughter conversations based on the following questions:

  • What do you think about skipping work responsibilities to be more famous? 
  • What is snark? Why would a snarky comment be valuable in the game?
  • What are your favorite clothes in the game? Do you feel they are appropriate? Why or why not?
  • Why do you think the app is so popular?
  • If you made the game, how would you change the app?
  • What do you think are the pros and cons of being famous? Would you want to be famous? Why or why not?

Before long, we forgot about the app and resumed our regular summer routines. No one in the family wanted to sacrifice their chore money for virtual clothes. And that was fine with me. But meanwhile, we got to benefit from some girl talk by playing Hollywood for a day.

Lorraine Akemann | Co-Founder and Editor | Moms With Apps

Meet Three Women Business Leaders Who Drive Success in Mobile Apps

Join me on June 15th, 2016, in San Francisco to meet three women business leaders who are are driving success in the kids’ app marketplace. I will be moderating the Women In Tech panel at the Developing Apps for Kids Conference, hosted by Tech With Kids. We will be discussing best practices related to product development, marketing, operations, and key critical success factors for thriving in today’s mobile economy.

Panelists for Women in Tech: Driving Success in Mobile Apps

Panelists include: Connie Bossert, PhD, CEO and Co-Founder of Fairlady Media; Ariella Lehrer, PhD, CEO of Legacy Interactive; and Nancy MacIntyre, Founder and CEO of Fingerprint Play. These CEOs bring their experience of running two to thirty person companies in the kids’ tech industry, and relay what it takes not only to survive, but also to succeed and grow in this business environment.

Topic 1: Product Development

Panelists will be asked to share the decision-making process behind which products they decide to launch next. How much does data analysis play a role in these decisions? Or, is the launch the result of a strategic partnership? Ideally we will isolate the important quantitative reasons that a new app or product feature is greenlighted for development.

Topic 2: Launches and Marketing

What is the most successful proven element that goes into a product launch? Does this include launching with a well-known brand, in app-cross promotions, seasonal timing of the release, graphic design excellence, relationships with app stores, a great app review, a press release, or acknowledgement by an industry award? Whatever the case, please elaborate about keys to success in getting the word out so your product gains traction over time.

Topic 3: Business Operations

What have you learned over the years about sustainable business practices, and what do you think will determine your longevity over the next several years? Some depend on a diverse portfolio of product offerings to provide flexibility in case of market swings, and others have established focus in certain niche areas.

What is the best ongoing strategy to ensure business success? Small and nimble teams? Outsourcing? Tech tools and operational efficiencies like Slack or Trello? Partnerships? Licenses? Networking? Investments? A consistent stream of new apps? We’d love to know how successful CEOs balance day to day operations with long term strategic growth.

Excited to hear more? Me too! Tickets to the Tech With Kids Conference in San Francisco are still available up until the night before the event. I hope to see you there!

Lorraine Akemann | Cofounder and Editor | Moms With Apps

Photo Credit Flickr [WOCinTech Chat]

Environmental Education Comes To Life On Steam

At the annual AppFest event in San Francisco, I met Lindsey Tropf, CEO and game developer who is applying game based learning to environmental education in a game called Tyto Ecology. Although I’m mostly involved in the world of mobile apps, I was curious about this title because in addition to her iPad app, she also launched Tyto Ecology on Steam, which is a PC gaming environment.

What is Steam?

Steam is a digital distribution platform for PC games, which also offers multiplayer and social networking features for its community. It can be accessed at http://store.steampowered.com, and requires a software installation for Steam software and for any purchased games.

According to an article on GeekSquad, 70% of PC gaming since 2012 has been Steam powered. Instead of using a game console or CD/DVD, I’m starting to think of Steam as a gamer’s cloud, or a gaming environment that enables downloads, gaming and account management from a central online marketplace.

Steam
Tyto Ecology on Steam PC Gaming Platform

How do you play Tyto Ecology?

Tyto Ecology is about building and managing your own ecosystem. As the player, you can choose between desert, rainforest, and grassland habitats. These habitats, or biomes, have certain species like predators, prey, pollinators and decomposers which construct the game dynamics. Can you keep the mix in balance? Will the environment you create die or thrive? The process of constructing a sustainable environment represents how the game supports active problem solving.

The tools and information for managing environments are aligned with academic science standards. Every species added to the game has a data profile, along with data tools and statistics to manage the biome’s health.

Why pay attention to Immersed Games?

Tyto Ecology is made by Immersed Games, and I think it’s interesting to see their vision beyond this standalone game. Their goal is to build out Tyto Online, a massively multiplayer online game where players complete quests. These players would be Tyto Academy Students who are recruited to help scientists build life on a new planet. 

In my opinion, the concept of Tyto Academy sounds incredibly appealing to explore sustainable life on earth! Although my kids are not avid PC gamers, Tyto Ecology is a point of entry I would consider to build our experience with connected online games.

Lorraine Akemann | Cofounder and Editor | Moms With Apps

Photo Credit Flickr [Adam Schweigert]