Moms With Apps Meet The Press

In November of 2009, four moms (who connected over Twitter) got on the phone to talk about their apps, how they were marketing them, and how they could work together to help spread the word. They decided to form a Google Group, and invited other mom developers to join. It quickly became a discussion, brainstorming and marketing forum about family-friendly apps. How do you successfully launch an app? What should you price it? How are you making your app compatible with iPad? You get the drill.

Besides the moms, there were also dads, aunts, grandmas and reviewers who came on board. With critical mass they launched the Moms With Apps blog, which focuses on articles about kids, technology, developers, and weekly featured apps. Over the last 9 months (no pun intended) the group has attracted over 100 parent and family-friendly developers, in addition to app reviewers and industry specialists.  And the press is taking notice.

July 12th, San Francisco Chronicle – iPhone Moms Turn Ideas Into Kid-Friendly Apps

July 20th, Washington Post – Building Apps for Children a Profitable Niche

July 21st, FOX News – There’s An App For Families Who Love To Read

July 28th, Huffington Post – Top iPhone Apps for Moms, by Moms

While this is happening, many of the Moms With Apps developers are independently attracting mainstream and online media attention: Today Show, USA Today, Washington Post, Los Angeles Times, Eyewitness News, CNET, New York Times, BBC, Business WeekWIRED (i.e., Geek Dad), and USA Today again! If that wasn’t enough, one of our husband/wife developer teams received an invitation to Capitol Hill in Washington DC to be on a panel for Apps 4 Access.  The best part is that many of the new apps launched from the group are shooting straight up to New & Noteworthy on the iTunes charts. It sure does feel like a fine time to be an app developer!

Congratulations to this fabulous group of people who are committed to making interactive, useful and educational mobile technology for families. And stay tuned, because our one year anniversary is coming up, and you know how moms get about those anniversaries!

Making Magic at AppCamp

Hosted by the editor of the Children’s Technology Review, The Dust or Magic App Camp is a three day conference about Children’s App Design. Right now on the Monterey Peninsula, 50+ participants are brainstorming about what it takes to produce a state-of-the-art-app for mobile platforms such as the iPad, iPod Touch, and Android.

We were lucky enough to get a heads-up about the camp from kid app gurus Duck Duck Moose of Wheels on the Bus fame, and figured that living only 1.5 hours away merited a family day trip to attend the first portion of AppCamp. My girls enjoyed the AppFest session, where kids were encouraged to test as many iPad and iPod touch apps as they liked from the various developers.  Fish School, KidCalc, 123 Color, SpinArt, Stickboy Piano, Stickboy Learns Chinese and all of the MobiStories selections were big hits! Towards the end, as you can see, they were getting a little tuckered out!

From industry veterans to budding innovators, if your business is apps, then the next AppCamp is the place to be. Follow Dust or Magic on Twitter to find out what they are up to next.

Written by Lorraine Akemann, creator of My Little Suitcase and one of the founding members of Moms With Apps.