Let’s Take A Closer Look At Pretend Play

I’m hearing lots of buzz from the annual Toy Fair in New York City, a time for showing the latest in gear and gadgets for kids. As my children grow, I keep wondering when they will start asking for connected gadgets and gizmos. Have I kept them in the dark for too long? Am I an old-school dinosaur disguised as a Bay Area Mom? Maybe so, maybe so. But when my girls have days like this, just playing with their dolls…well, I’m just not going to fix what isn’t broken.

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The images above represent a “school day” for the dolls. It started with making and painting doll food out of clay, continued with a schoolhouse and homework, and ended with a smoothie bar complete with granola bars and snacks. If these dolls were connected (for example, smart toys associated with an app or online portal) my concern is that ideas from toy designers would trump organically grown ideas from kids.

If pressed about digital equivalents for this type of pretend play, apps that let children set up scenes and do the talking come first to mind. My favorite has always been My PlayHome, but I would also add Toca City Life or even Dr. PetPlay to that recommendation. All of these apps offer open-ended scenarios for children to explore, and try to let kids dictate the outcomes. I also think it’s encouraging to see companies like Toca Boca advocate for creativity through efforts like “Take a Stand for Play”, which is a campaign to highlight the importance of unstructured downtime.

It is truly amazing to see what happens on a regular day at home with a real-life playmate, a few dolls, and some materials for pretend play. May all families delight in this youthful ingenuity, and make the time and space for it where possible.

Lorraine Akemann | Cofounder and Editor | Moms With Apps

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