Have you noticed more brands appearing on your Instagram feed? I have, and I’m impressed by their ability to showcase uniquely branded content on a platform dominated by personal expression. When I first thought of Instagram as a marketing tool for app companies, I was tripped up by the inherent limitations of tech products. For example, just how many times can you post a screenshot of an app and make it interesting?
But what I’ve seen from tech startups has been delightful, providing an interesting example of how to creatively express tech’s personal side. Here are three techniques that stand out in my Instagram feed as cool ways to present a technical brand:
Show People Having Fun
Both Sago Sago and Duckie Deck (two app companies) post fun and playful images in their Instagram feeds. Sometimes they show real-life products that compliment their apps, or highlight how young ones use apps in a workshop or beta testing environment.
Share The Startup Journey
Cowly Owl, an independent app company from the United Kingdom, shares a fascinating story through special events. Artistic shots of app demo sessions during international conferences, to scenes of awards banquets where the app is recognized, bring followers along for memorable moments inside the life of an app startup.
Use Quotes or Real Life Anecdotes to Differentiate the Brand
Have you heard of The Skimm? It’s a daily email newsletter with down to earth soundbytes of current events. How do you make a text newsletter worth following on Instagram? Somehow they’ve figured this out. Their feed is interspersed with quotations, images of readers skimming in unique locations, insider shots of office life, and humorous twists on word games (like mad libs).
When thinking about marketing plans, let’s not automatically rule out Instagram just because a product doesn’t feel creative enough. The creativity, comes from us.