Promo Codes: What are they and how do they work?

by Moms With Apps on October 12, 2010

This week we explain promo codes and how they are redeemed in the iTunes App Store. After noticing how many of our Facebook fans are interested in promo codes to trial free apps, it seems necessary to explain what they are and why they are helpful. Special thanks to Suren from Mobicip, Madhavi from MazeArt, Jill from SmartyShortz, Jayne from Let’s Bead Friends, and Julie from Snow Globe Maker for providing content for this post. Readers, please let us know if you have more questions so we can keep the article relevant and useful.

What is a promo code? A promo code is a special code that can be used to download a particular app for free in iTunes. It looks something like this: WJH3KW3A9EFR. Developers receive an allotment of promo codes for every app they launch.  They send these codes to bloggers, reporters, and users who are reviewing or testing their products. Codes expire after four weeks from the time they are requested by the developer, so it is important to use them promptly. Also, each promo code is unique and can be used only once.

Why should I care? Promo codes enable you to download an app for free. Most apps are pretty inexpensive, but as your app library grows, having access to a free download can help expand your selection while getting to know new apps and developers.

How do I get them? Many of our Moms With Apps developers have been offering promo codes to our Facebook Fans as part of their app marketing efforts. If you are interested in checking out a particular app, follow the app developer on Facebook and Twitter so you’ll be informed of promo code giveaways and free app offers. You can also try writing a developer directly to request a code. Their contact information is listed within the iTunes app description.

What can I do in exchange for getting a free promo code? Developers are always looking for honest feedback for their application so that they can incorporate suggestions in their next update. If you do get a promo code from a developer, please return the favor by taking time to give them feedback and/or a review in iTunes. If you would like some improvements or see crashes, contact the developer directly with the detailed nature of the problem. Constructive interactions from customers are very much appreciated.

How do I redeem them? You can redeem a promo code directly from your iPhone or iPad, or from your computer.

From your iPhone/iPad:

1. Open the “APP Store” app.

2. Select Featured from the bottom panel, then New from the top menu.

3. Scroll all the way down to find Redeem.

4. After you select Redeem, enter your code. Once the code is approved, your app will start to download automatically.

Here is the screenshot of redeeming from your iPad:

From your computer:

1. Launch iTunes.

2. Click on the little home icon on the top bar, or click on iTunes Store.

3. From the Quick Links menu on the right, click Redeem.

4. Enter your promo code. Once the code is approved, your app will download to your app library automatically. Next time you synch with iTunes, the app will be transferred to your iPhone or iPad.

OK folks – did this help??? Please leave a comment letting us know. This post will be a work in progress until we all become experts in promo code redemption. Good luck and see you around on Facebook!

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